DRUG COMPANIES ON TELEVISION

Drug companies are certainly profitable these days. It seems like the prescription drug market is getting bigger and more powerful every single day. One of the ways they are doing this is through your television. It didn’t take a rocket scientist to figure out that TV is the medium with which the whole world deals. There are some that read the paper or some that listen to the radio but you can count on the fact that pretty much everyone that watches TV at some point or another. That’s why drug companies have decided the best way to your wallet is through the television in your living room.

So how do they do it? Advertisements. You have seen these a billion times over. They are all kinds of commercials geared towards getting you to purchase a product that you may or may not need. They ask you to talk with your doctor but there is something you might not notice all the time. At the end of the commercials they always talk about the side effects. They run through them pretty quickly, since it is something they are legally obligated to do. That’s to make sure they are informing all their potential patients of the risks and side effects. It’s a government-imposed rule that is geared towards keeping the drug companies honest and to protect consumers.

Another way they advertise is through medical experts. This is why you should be cautious when you see your favorite doctor on tv telling someone to use a particular prescription. Chances are they are being paid by the drug companies to say that drug on national TV. That doesn’t mean the drug is maybe not the right drug but just that there might be an ethical conflict of interest when recommending it.